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Profile
Yellow Media Ltd is incorporated in Canada. The Company is a successor of Yellow Media Inc., through its subsidiaries, operates print and digital media and offers marketing solutions in all the Provinces of Canada. The Company provides Canadian business owners and managers with access to marketing advice and tools to stand out from the competition and attract customers. The Company is a media and marketing solutions company offering services to small and medium enterprises (SMEs) across Canada. The Company also involved in national digital advertising through Mediative, a digital advertising and marketing solutions provider which offers display, mobile and other location-based marketing solutions to the national agencies and advertisers. The Company publishes, markets and distributes advertisers' local business information via local search networks and a variety of owned and operated properties, including YellowPages.ca, Pagesjaunes.caTM, Canada411.ca, Canpages.ca, RedFlagDeals.com and Yellow Pages print Directories. YellowPages.ca can also be accessed on mobile devices through its various mobile applications on BlackBerry, Apple iPhone and iPad, Windows Mobile and Android. Within the digital local-based search media, the Company faces competition from online search engines google.ca, yahoo.ca and bing.ca. Yahoo.ca integrates the Corporation's YellowAPI local search information. In addition, the Corporation competes with Internet sites that provide classified directory information such as those of WebLocal.ca, a local search site operated by TC Media, owned by Transcontinental Inc., MapQuest.ca, indirectly wholly-owned by AOL Inc., reachlocal.com, a California based local search site (ReachLocal), Goldbook.ca, a local search site operated by Metroland Media Group, a wholly-owned subsidiary of Torstar Corporation, as well as with social networking organizations such as Facebook Inc., Twitter, Inc., Yelp! Inc. and Foursquare Labs, Inc.